Approach, focus and commitments
Brewing a Better Future is HEINEKEN’s long-term approach to creating shared, sustainable value: for our Company, for society and for the planet. It forms the basis of the sustainability priority within the Company’s global strategy.
Launched in 2010, Brewing a Better Future focuses on four key areas where we can make the biggest difference: Protecting water resources, Reducing CO2 emissions, Sourcing sustainably and Advocating responsible consumption. Each of these areas is highly relevant to our day-to-day business operations, and to our stakeholders.
Each focus area is underpinned by clear commitments that state our ambitions for 2020 with three-year milestones to be achieved by 2015.
Our 2020 commitments
Protecting water resources
- Reduce specific water consumption in the breweries by 25%1 to 3.7 hl/hl
- Aim for significant water compensation/balancing by our production units in water-scarce and distressed areas.
Reducing CO2 emissions
- In production by 40%2
- Of our fridges by 50%3
- Of distribution by 20%4 in Europe and the Americas.5
- Aim for at least 50% of our main raw materials from sustainable sources6
- Deliver 60% of agricultural raw materials in Africa via local sourcing within the continent Ongoing compliance with our Supplier Code procedure.
Advocating responsible consumption
- Make responsible consumption aspirational through Heineken®
- Every market in scope7 has and reports publicly on a measurable partnership aimed at addressing alcohol abuse
- Deliver global industry commitments.
- 1 Baseline 2008
- 2 Baseline 2008
- 3 Baseline 2010
- 4 Baseline 2011
- 5 Scope is WE, CEE and Americas, 23 of our largest operations: Belgium, Finland, France, Ireland, Italy, Netherlands, Portugal, Spain, Switzerland, UK, Austria, Belarus, Croatia, Czech Republic, Greece, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Brazil, Mexico, USA
- 6 Based upon volume, in scope are barley, hops, cider apples, fruit concentrates, sugar, rice, sorghum, wheat, maize
- 7 Out of scope are Islamic markets and small export markets where we don’t have staff or a presence