Case studies

United Kingdom


A cool way to combat global warming

Photo - Employee shows SmartDispense equipment

In 2013, HEINEKEN UK introduced an innovative draught cooling solution to hundreds of pubs and bars across the country, called SmartDispense. The technology chills the beer as it leaves the keg, removing the need for cellar or under-bar cooling systems. SmartDispense delivers a significant cost saving to bar owners, a better quality pint of beer to consumers and a greener solution overall.

SmartDispense was developed based on research which showed that in the UK more than 90% of the energy used to maintain cellar temperatures at 12°C (the ideal temperature for cask ale to secondary ferment) was wasted. By eliminating the need for cellar cooling, we identified an opportunity to create a more energy-efficient method for draught dispense. Additional ‘smart’ features of the system allow the cleaning to be reduced, meaning fewer chemicals used and less water consumption. SmartDispense also uses greener refrigerants, reducing the Global Warming Potential (GWP) below the industry standard.

A trial carried out in seven sites across an eight-month period demonstrated that businesses with SmartDispense reduced their energy consumption by an average of 41% and reduced waste in line cleaning by 75%.

Over 350 HEINEKEN UK outlets introduced SmartDispense into their business in 2013. Our ambition is to increase this number in 2014, with a particular focus on rolling out the technology to our lessees through our UK pub business, Star Pubs & Bars.

Click here to learn more about our approach to CO2 reduction.

A cool way to combat global warming


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